Advertising consumehastamorir.com I see in this brief analysis of advertising that I find very interesting.
I have read several books on advertising in which it acts and looks like it still shows. It's really interesting to discover how the same structures are repeated ad over and over again (although it seems otherwise, there is very little originality). Those related to sex and result in superiority, power, etc. We better be very critical of advertising and flee their jokes, jokes and "great objects of desire."
against advertising. Analysis of daily perverse
Juan Blanco
feel the advertising, especially as a mendacious and sleepless enemy lurks us ubiquitously and harass us, to plots on which you should have no right. And I think that a true education for citizenship for children should have a subject like "critical contemplation of the media" as one of its pillars, which does not happen, it's just another indication of collusion between the media / advertising and consumer capitalism, which is essential for the renewal of the generations of docile and uncritical consumers, prone to the thousand and one techniques that advertising has developed perversísima to seduce and deceive humans.
A boat soon, and as a draft benefit of inventory, observed, from most to least, the following symptoms perverse in Advertising (and I pray I accept the confusion of boundaries between consumption and advertising are two sides of the same coin):
1) DECEPTION
Genesis advertising is to be the executor of the capitalist paradigm instrument "sell-what-it-is-as-is", ie: anything, even the most absurd, may be sold if it is announced with sufficient brightness, deception or insistence. The evil of this thesis is self-evident: publicity resorts to deception (in its various degrees, from mild hyperbole, through the omission or concealment, to the blatant lie). And this deception is accepted as normal / natural relations between the brands (companies, in total economic output) and consumers, which establishes the double standard that muddle our society: values \u200b\u200band proclaim there, but there is no reason comply.
2) H
Advertising has promoted "by the massive investigation of a Psychology and Sociology diverted and distorted for their noble purposes-a" science "of marketing as a discipline of seduction at any cost. Marketing and tactics (design, fashion, promotion, exhibition, merchandising, customer loyalty, etc.) have acquired such knowledge of impulses, instincts and gestalt of human comprtamiento that can subtly interfere in the daily decisions of millions of people, directing them toward a predetermined end, but be aware of it or of the serious impact on economies of such purposes by a minority of unscrupulous business "de facto" to such tactics. Through methods as spurious, has been induced in contemporary society is absurd extreme consumer behavior, discussed in 3).
3) CONSUMER
amoral
As if these resources to the deception and manipulation were not enough, are also used for evil purposes: to encourage arbitrary and compulsive consumption of all kinds of things, that the system produces the only way to maintain the flow of capital that sustains it: because the benefit is achieved by selling products , we must continually try to sell anything to maximize profits. This has led to the civilization of waste that we suffer, his enthronement of consumption as social and existential basic act, and the emptiness that this paradigm produces in people (especially youth), to eliminate most natural ways of living and not binge, in short, impoverishing the human way of being in the world. - It is unnecessary speak, by known, global degradation (environment, energy, resources) caused by the exaggerated consumerism, but there would agree that humanity will face in short, as a result, a crisis of survival are difficult to solve. In this disaster foretold, Advertising acts as a catalyst, accelerating the vicious cycle of unsustainable consumption.
4) COMPARATIVE TORT
permanent and urgent induction consumption, a phenomenon particularly perverse, the frustration of those sectors of the population who have little or no purchasing power (and given the multifaceted nature of advertising, Hence we drop all: there are always products we prove unattainable), especially the young and the economically disadvantaged, to say nothing of the marginalized / excluded, they feel about the obscene publicity surrounding a double exclusion. A growing share of passivity and juvenile crime comes from the contrast between what they can not because it encourages them, driven to consume and can not do, they react to conflict by biological law (flight / fight), ie : inhibition and passivity ... or step into action, aggressiveness sublimated or directly to theft and crime.
5) CHILDREN Among
many perversions of advertising, your continued use of children (as a hook for elders) is the most outrageous, to say nothing of their own advertising to children, it is incomprehensible how is not banned in civilized countries that claim. All palliative that could counterarguments in defense of advertising to adults (play, irony, seduction, deception, consent, etc.) Drop their weight to this aspect, and just watch the advertising Christmas, holiday or time of day to see appear the most evil face it, who is the innocent and helpless "infant industry" as a sector of consumption in their marketing strategies and psychology applied. The added frustration in parents for these children and dissatisfied exigidores is just a "side effect" in this shame spoiled daily on television and supermarkets: the child (which should be safe, by definition) as the object of direct or indirect benefit . --- [Now playing not to mention the unhealthy eating habits, sugar, fat-induced in children, but without advertising such imitative binge and had not become the current pandemic of childhood obesity]
Let us now the particular style of advertising. Stand in advance two perversions of different caliber, ethics and aesthetics:
6) DEVELOPMENT OF THE LOWER PASSIONS
advertising usually relies on negative passions and impulses, because of its connection with the deep psyche and therefore more effective to run so durable consumer action. A review is not exhaustive to notices of any day can see the emphasis on them appeals to envy, vanity, ostentation, frivolity, exclusivity and classism (including aristocrats pijería stale or pure), individualism , snobbery, a frequent cynicism and rudeness on the rise ... and tinting it all, a constitutive machismo makes women-generally unclothed or nude-be used as an object of power / desire with all kinds of products, even the most outlandish.
7) ESTHETICS DEPLORABLE
Just as the above promotion of negative ethics, aesthetics is better off not (contrary to the usual view on the great "visual quality" of the ads). And so we continually resorting to kitsch in attitudes and arguments, the emphasis of aestheticism stuffy and pompous. Or the recent backlash towards a stylization that collapses into the void and the absurd argument, if not autistic minimalism ... In any case, continually truffled ads visual resources of low quality: general retouching, flou, brightness and color, slow motion, Decorative, recharging, mannerisms, maddening appeal to visual topics, histrionic acting, etc., not to mention the current use of the aggressive, grotesque, or even the bizarre ... Certainly, it is undeniable that at times (with much less frequency than proclaims), appears an advertisement that combines visual elegance and argument, but it is usual that the lack of damage potential achievements of the other, or vice versa and that at best, as the typical ad combines sentimentality and obviousness, to the point that having an "aesthetics of a notice" is a pejorative phrase made.
other perversions
could continue: Invasiveness (sports and entertainment, landscape, privacy), Ubiquity (everywhere, at all hours, like a plague), Machaconería (two million on TV ads last year), insolence and self-ufanía (companies and brands, always with his insufferable cockiness and estomagantemente happy to have known), conservatism (often bordering on the reactionary), repeatability, continuing topics, Plagiarism, etc.. etc.
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Finally, I leave here for now, knowing that things have been in the ink ... Just add that I understand you have specialists in Advertising, like everything, but there are certain aspects of social reality (others are the politicians, the media or the Bank) which must begin by recognizing the special and serious responsibility in the state of the things. I wanted to talk about advertising as a system that unnerves me and harassing me every day, and whose importance in the strange progress of our civilization is crucial. Still, I think that if the intelligentsia promote an Ethics sector (as they tried to develop most of the professions) of actual use, many of the perversions that have been suggested here could begin to be dismantled.
Any case, the conclusion for me is obvious: a world without advertising would be better and more human.
John White, May 7, 2004
Another interesting article: advertising Individuality The paradox is that, for ourselves, we must use what we imposed from outside. Very interesting, especially the final.
